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ADIDAS – TRACK & FIELD

After joining the Training / Running team at adidas I have been asked to work on a Junior track and Field range for the young generation athletes. Really new and exciting experience during which I worked in collaboration with other designers to set up a range of five products for the different track and field disciplines. I was in charge of the Distance Star and Throw star, dedicated to mid and long distance run and Discus / Hammer throw.

This project was very challenging and technical, the purpose for the team was to bring fresh and exciting products for a very young consumer, keeping the same level of performance and technicity as on the adult Olympic range.

 

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adrien wira