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2017-2026

[ AW DESIGN STUDIO ]

THINKING FORWARD

FOOTWEAR DESIGN & CONSULTANCY

Footwear design and consultancy bridging creativity, engineering, and manufacturing.

AW DESIGN is a footwear design and consultancy studio supporting brands from concept to production.
With over 15 years of experience across fashion and performance categories, each project is guided by creative vision and technical expertise.
Services include design, trend analysis, technical packages, and full development support.
A trusted international network of factories, suppliers, mold shops, and testing partners ensures production-ready results.
The approach balances creativity, precision, and manufacturing reality.

CREATIVITY
GUIDED BY
EXPERIENCE

Creative and technical expertise guiding every step of footwear development.

FROM VISION
TO PRODUCTION

A structured approach to footwear design and production.

Design & Development Services

AW DESIGN offers end-to-end footwear design and development services, supporting projects from initial concept and creative direction through prototyping, technical development, and production support. Each collaboration is built on trust, precision, and long-term commitment, with a strong focus on clear communication and structured processes. Working closely with brands, factories, and technical partners, every project is developed to ensure consistency, quality, and reliable, production-ready results aligned with both design intent and manufacturing realities.

FOOTWEAR DESIGN EXPERTISE

Creative, function-led footwear design informed by market insight and brand identity.

STRONG TECHNICAL FOUNDATION

Detailed technical packages and development knowledge ensuring efficient factory communication.

END -TO-END DEVELOPMENT SUPPORT

Comprehensive guidance from concept and prototyping through production, testing, and quality control.

TRUSTED INTERNATIONAL NETWORK

Established relationships with factories, material suppliers, mold shops, and testing partners worldwide.

EXPERIENCE DRIVEN APPROACH

Over 15 years of industry experience supporting fashion and performance footwear projects.

Design

Creative footwear design aligned with brand identity, functional requirements, and market relevance, developed with production in mind.

Technical Packages

Clear and detailed technical documentation to support accurate development and factory communication.

Development

Development support translating creative vision into functional prototypes and refined, production-ready footwear.

Production, QC & Testing

Quality control support to maintain product standards, consistency, and reliability throughout production.

WORLDWIDE PARTNERSHIPS

An established network of suppliers, factories, mold shops, and testing partners.

AW Design works with a carefully selected global network of trusted partners, chosen for their quality, reliability, and efficiency at every stage of development.

CLIENTS & COLLABORATORS

Working with established and emerging brands worldwide.

FROM EXPERIENCE TO EXPERTISE

“

With 8 years working at adidas across multiple performance categories, and over 15 years of experience in the footwear industry, Adrien Wira specialises in design-led development, balancing aesthetics, function, and manufacturability. He has collaborated with international brands across fashion and sports, guiding projects from early concepts to factory execution.