Being part of the Kids Team for a while, I was involved for two seasons in the Messi Range, working together with the foot-ball team, graphic team, apparel and accessories designers all together. This project was very exciting – from infant to Kids sizes the goal was to bring a new Kids Messi shoe collection to be sold in the stores together with the on-field products. The main model was based on a running shoe that kids could wear to go to school and do sports at the same time. These products had to link with what the foot-ball team was doing, by sharing colors and graphics to integrate them perfectly in the overall product range.
I was proud of having been asked to be part of that adventure over a year. I felt very pleased to know how much Mr Messi himself appreciated these products.