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ADIDAS KIDS MARVEL

The main part of the Adidas Kids range concerns the different products made for the Disney/Marvel franchises, like Spiderman, Avengers, Winnie the pooh and more… I was asked to work in collaboration with the Disney studio in London on the Spiderman model and the marvel range.

As a fan of the Marvel movies that was a great and exciting challenge for me. The purpose  was to bring some fresh and new ideas for the new collections, trying to find out  the right balance between something appealing for the kids with a touch of modernity and freshness and at the same time trying to recreate on the shoe all the main visual identities of the different Marvel Characters such as IronMan, Thor, Captain America, Hulk and Spiderman.

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